Digital Print Webinars

The Webinar Program Series Schedule
Will run every other month - on the 2nd Tuesday at 2:00pm EST (2/Tue/2:00).

Variable Data Printing
Special Guest: Larry Zusman, XMPie
Tuesday, August 12 2:00-3:00pm EST

Web to Print
Special Guest: Julie Shaffer
Tuesday, October 14 2:00-3:00pm EST

Digital Color Management
Special Guests: TBD
Tuesday, December 9 2:00-3:00pm EST

Pulling it All Together
Special Guests: Gina Testa, Vice President Business Development, Xerox
Tuesday, February 10, 2009 2:00-3:00pm EST


VDP, W2P and Cross Media: Growing a Business on the One to One Continuum
August 12, 2-3 p.m. EST

Whether you call it VDP, personalized communications, one to one marketing or cross media, it has finally arrived and with it has come double digit growth and profit for commercial printers, digital printers, service providers and their customers. Graphic arts firms everywhere are transforming their businesses from print-centric to communications-centric and competing to win with high value offerings.

  • But how do you make sense of this market opportunity?
  • Where do you start?
  • Which investments are the right ones and which are not right for you... right now?
  • And what is the best approach to these services to ensure your short-term success?

This webinar will focus on a strategy for success through a detailed view of the One to One Continuum. Attendees will learn the following:

  • What are the most profitable applications in VDP and Cross Media and how do you capture them
  • What’s behind the curtain with image-personalized marketing materials and how to create them with standard tools
  • The basic architecture of Web to print, personalized web-enabled marketing, Response URLs and everything in between
  • Expanding into integrated, cross media marketing services for long-term growth and profit
  • Technologies that can help you design, produce, implement and track VDP, W2P and Cross Media campaigns of all sizes and types

Special Guest:
Larry Zusman
Worldwide Marketing Manager
XMPie Business Unit
Xerox Corporation


Larry Zusman is manager, worldwide marketing for XMPie, responsible for global branding, marketing communications, collaterals, direct marketing and events. Zusman has over 20 years experience in direct marketing, advertising and print communications, serving as an executive for agencies, corporations and print providers. He is a noted seminar speaker on the subject of 1 to 1 marketing, cross media communications and digital print, and a frequent presenter at industry conferences, including Xerox Innovate events, Graph Expo, drupa 2004, AIIM/On Demand, drupa, Xplor, DMA, Printing Industries of America (PIA) conferences, corporate training seminars and regional advertising meetings. He also is a frequent contributor to graphic arts and marketing publications and online sites, including Graphic Impressions, GATF World, Digital Publishing Solutions, 1 to 1 Magazine, PrintBuyer Today, and printbuyersonline.com.