The Harty Press sharpens focus with FSC certification
The Harty Press, Inc. in New Haven, Conn., continues to demonstrate its commitment to environmentally responsible business practices by earning a five-year certification agreement from the SmartWood Program of the Rainforest Alliance and Forest Stewardship Council (FSC.) Harty’s clients may now choose to use FSC-certified paper and the FSC logo on their printed product to exercise their choice to use forest-friendly paper.

The FSC certification was awarded based on a thorough audit and inspection of Harty’s printing and direct mail facility. Harty is committed to adhering to the most rigorous and consistently implemented chain-of-custody program for worldwide forest management. Through independent auditing, this system ensures that the finished printed piece can be tracked and verified from the forest to the consumer. The integrity of the FSC’s promise to customers makes FSC the gold standard for environmental responsibility in the printing industry.

Carrying the FSC certification logo on your print communications tells the world that you support forestry practices that are environmentally responsible, socially equitable, and economically viable. Your purchase of FSC certified paper and print products contribute to conservation and responsible management.

“Being environmentally conscious is no longer an option but rather a business imperative.” said George Platt, president of Harty. “We want to help our clients protect their brands by helping them demonstrate their commitment to environmentally responsible business practices to their stakeholders.”

Harty has been reducing its carbon footprint by recycling its waste paper, cardboard and aluminum plates. In April of 2006 Harty worked with the United Illuminating Company to upgrade 100 percent of its lighting to new energy efficient bulbs. Harty received a certificate for “Community and Environmental Leadership” from the UI for its participation. The company was an early adopter of using soy-based inks and alcohol free dampening solutions.

Harty was founded in 1900, employs 92 and is in the top 2 percent of the printing industry. Harty blends technology and talented people to offer an extensive array of full-service capabilities in marketing communications, printing and direct mail.

“Finally, quality printing and direct mail services from ‘can do’ people who match your sense of urgency and guarantee your peace of mind and total satisfaction.”