Industry
Awards Gala to focus on PINE members
Spotlight to be on new Awards of Excellence print competition
The quality and craftsmanship of New England’s leading printing
and graphic communications companies will be a primary feature at Printing
Industries of New England’s annual Industry Awards Gala,
scheduled for Thursday, Nov. 1 in Framingham, Mass. (More)
interlinkONE
secures contract
Wilmington, Mass. firm will provide web-based services to Sir Speedy
& PIP franchises
interlinkONE, Inc., which provides web-based marketing
software solutions, has reached an agreement with the corporate parent
of Sir Speedy and PIP Printing & Document Services franchise print
shops to provide a full range of personalized marketing, fulfillment,
online ordering, sales, project tools and services. (More)
The
Smith Print expands bindery capability
Norwell, Mass. printer installs new Vijuk 321-T saddle stitcher
The Smith Print, Inc., a full-service commercial printer
in Norwell, Mass., has installed a Vijuk 321-T Saddle Stitcher. (More)
King
Printing adds automatic binder to continue meeting growing demand
King Printing Company of Lowell, Mass. is the first
company in the United States to install a DGR KM40 automatic binder.
The machine is designed for short-run book production and features automatic
thickness and size adjustment to facilitate fast format changes. (More)
Web
site of research that demonstrates print’s viability is launched
RIT & The Print Council initiate effort and seek supporters;
site is available for all to use
The Print Council has launched Print in the Mix: a Clearinghouse of
Research on Print Media Effectiveness, a web-based compendium of information
and research on the effectiveness of print in advertising and marketing.
(More)
Is
your grass the greenest?
16 cost-effective ways to grow a company culture that
helps you keep your keepers
By Dottie DeHart
Employees matter. No, they really matter. In fact, as the forces of
globalism and the proliferation of technology relentlessly level the
proverbial playing field, it’s safe to say that the men and women
who work for you are everything. (More)
drupa
2008 preview:
The dichotomies of the global printing industry
By Frank Romano
We are currently experiencing a period of significant change as technology,
transportation, and global competitive forces combine to challenge all
printing companies no matter where they are on this planet. (More)
Only
in printed version
The
new marketing mix:
Where will you meet your customers?
By John Graham
It wasn’t so long ago that the marketer’s quiver held a
handful of arrows. The skillful often chose some combination of print
advertising, radio, broadcast television and cable spots, Yellow Pages
ads, direct mail, billboards, special events, telemarketing, press stories
— and of course, word of mouth. These were the trusted marketing
tools. You could count on them.
That was
then; this is now and everything has changed. More accurately, it is
changing.
TransPromo
Summit 2007
Transforming transactional documents into marketing opportunities
By C. Clint Bolte
This inaugural conference on high volume transaction output —
which when viewed in conjunction with emerging and digital reproduction
and database technologies — presents opportunities for print service
providers, drew 300 attendees to New York City recently.
The impetus
to move these vital corporate communications from a cost center to a
profit center is being driven by faster variable print technologies,
better software, improved means of measuring marketing effectiveness
of this tool and the fact that every one of these statements received
in the mail is opened by the customer.
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