Quad/Graphics
to be exclusive printer for L.L.Bean catalogs
All prepress to be managed at Quad’s Braintree, Mass.
location & at new Freeport Maine facility
Under terms of a newly signed multi-year, multi-million-dollar agreement,
Quad/Graphics will become the exclusive printer and
prepress provider for L.L.Bean catalogs beginning in January. (More)
Matheson
Higgins/Congress Press adds two new presses
Specialty finisher in Woburn, Mass. adds large size foil
stamping & embossing presses
Matheson Higgins/Congress Press, one of New England’s
leading graphic arts finishers, has recently added two new foil-stamping
and embossing presses at its Woburn, Mass. facility. (More)
Courier
Corp. reports best second quarter ever
Education sales drive double-digit organic growth
Book manufacturer and specialty publisher Courier Corporation
has reported that significant growth in both of its core business segments
has propelled the North Chelmsford, Mass.-based company to its best
second quarter in the company’s 183-year history. (More)
Marketing
and sales: How so many got it wrong and the little old winemaker got
it right
By John Graham
It’s surprising the entertainment industry doesn’t capitalize
more on American business. There are so many compelling true stories
that are ready-made to electrify audiences, but such efforts would fail.
Audiences would shake their heads in disbelief. “How could anyone
running a big business and being paid millions of dollars a year be
so stupid?” they would ask. (More)
Segment
your market:
Analyze your customers and prospects to improve resource allocation
and financial performance
By David Tashji
In the March issue of New England Printer and Publisher we began the
first article in our three part series: Brand Identity; build and maintain
your companies’ most important asset — your relationship
with customers. We reviewed in detail the elements of an effective brand
identity strategy and illustrated how over time, your brand image and
brand reputation will lead to committed relationships with your customers.
This is because a consistent image builds familiarity. Familiarity strengthens
relationships, and relationships build revenue. Ultimately, branding
builds your market place reputation and drives improved financial performance
to the bottom line. This month, we will begin to lay the foundation
for your brand identity strategy starting with an examination of effective
customer segmentation methods. (More)
Company
Profile
Co-owner brothers, backed by devoted employees,
lead The RAM Companies to phenomenal 30-year growth, business service
diversity, and a bright future
By Nancy Hitchcock
In a fast-paced world racing with change, RAM has maintained a firm
focus on its commitments: commitments to its customers, to its employees,
to providing superior service, to the community, and to the environment.
As a result, the mid-size offset commercial printer in southern New
Hampshire has experienced 30 years of growth. In fact, RAM recently
celebrated its 30th anniversary with an open house gala event and a
re-branding of the company to The RAM Companies to unify its four diversified
businesses under one umbrella. (More)
Only
in printed version
Death
by Powerpoint: Truth or myth?
By Steve White
I t been estimated that there are more than 30 million Powerpoint presentations
taking place all around the world each day, even though the result may
be business professionals staring glassy-eyed at endless slides in boardrooms
all over New York, New Zealand and New Delhi? There has to be a reason
that Powerpoint has been the industry program and the most common presentation
software on the market since Microsoft introduced it in 1990. Unfortunately,
the number one reason for Powerpoint’s popularity may be the wrong
reason.
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