Veteran brand manager, designer and strategist opens Graph_Comm 07
Michael McPherson to give keynote presentation during opening luncheon
Well-known Boston area brand designer and communications strategist Michael McPherson will be the keynote speaker at the luncheon to open Graph_Comm 07, Thursday, March 29 in Boston.

Graph_Comm 07, formerly called Graphic Communications Day — New England, is Printing Industries of New England’s one-day symposium for media and print specifiers and buyers to be held at the Boston Marriott Copley Place hotel.

McPherson will deliver the opening talk at a luncheon scheduled for 11:30 a.m. An exhibit area will open at 1 p.m. that includes more than 50 print service providers and other vendors serving the evolving integrated communications chain. An afternoon of 10 educational seminars and panel discussions start at 1:30 p.m. The event wraps up with a closing networking reception from 6 to 7 p.m.

Anyone who buys, specifies or executes print or other media plans is encouraged to pre-register at the PINE web site (www.pine.org) and attend. There is no cost for specifiers and buyers. Individuals from graphic communications manufacturing firms interested in the event must pay $50 to attend. Tickets to the keynote luncheon cost $25.

How to succeed in a changing world
McPherson, who has helped clients craft messages for more than 20 years, believes society is in the midst of a communications revolution where the methods and means to deliver — and receive — information is exploding.

“In the past decade we have witnessed the biggest revolution in communications since Gutenberg invented moveable type,” McPherson said recently.

“What are communications professionals doing to adapt — or even to embrace — this transformation?” he asked. “What is the role of print today, and is there anything about print that cannot be replaced by pixels?”

He’ll answer these questions and offer more insight acquired from working at the intersection of creative design and embryonic strategic business communication for clients ranging from Harvard University, Dartmouth College, Smith College, Eastman Kodak, Children’s Hospital, and Nickelodeon to small and mid-size businesses across many industries that seek help with crafting an identity and message.

McPherson has acquired insight into where information transformation may be headed and how the creative community can be effective as well as how those who transform ideas, images, text and narration into inspiring messages can succeed.

McPherson broke into the business in the 1980s as a publications design director at Northeastern University and a designer at The MIT Press. In 1987 he joined with two other partners to form Corey McPherson Nash, where he serves today as creative director and
partner, where he heads the design studio for the 20-person firm.

Participating exhibitors
Among the Graph_Comm 07 exhibitors are Winthrop Graphic Solutions, Flagship Press, DS Graphics, Bay State Envelope, Konica Minolta Business Solutions, Image 4, Shawmut Printing, J.S. McCarthy, Franklin Printing, Curry Printing, HP Indigo, xpedx, Mohawk Paper, Graphic Imaginations, Lindenmeyr Munroe, B&W Press, W.E. Andrews, an R.R.Donnelley & Sons Co., Adobe, CopTech, Matheson Higgins/Congress Press, FGS, The Journeyman Press, UniGraphic, Inc., Graphic Litho, Litho-Craft, Inc., Saltus Press, RIS the paper house, Ames On Demand, American Printing, Charles River Publishing, Universal Graphix, Metro Credit Union, Reynolds Dewalt, Fulfillment Plus Mailing Solutions, Monadnock Paper Mills, PageWorks, Neoprint, Acme Printing, Estimator Corp., Xerox, XMPie, Cranberry Direct Connect, Integrity Graphics, Frasco Printing, Neenah Paper, The Digital Printing Company, The Tripp Co., Copy Cop, Sappi, and Unisource.