| Saltus
Press acquires Comp Digital Imaging
Saltus Press, a sheetfed
and non-heatset web printing company in Worcester, MA, has acquired Comp
Digital Imaging, a full-service graphic
arts provider that opened in 1979 as a prepress trade shop in the owner’s
basement. Terms of the deal were not disclosed. (More)
How to get marketing right
Getting it wrong is easy
By John R. Graham
Experienced marketers shake their heads in amazement.
“How could a first-class company run an ad like that?” That
refers to an ad that is 100 percent focused on them. It’s all about
who they are and what they do. (More)
Achieving customer service excellence
How CSRs can make a difference
By R. Scott Poole
The driving motivation for print buyers today is instant gratification.
They want their jobs and they want them now!
So, excellence in customer service is an absolute must. If printing companies
are going to survive and compete in this era of increasingly dominant
electronic media and Internet competition, they will have to be smart
enough to realize that improving customer service is the key to improving
business and keeping customers happy. (More)
Company Profile: Web Corp
By Eric Beard
Hillary Librot has acquired a gamut of experiences over the past six years
as the owner of Web Corp., a mid-size non-heat set web printing company
in Randolph, MA. (More)
Only in printed version:
Remote proofing for small and
mid-sized printers
Changes in the past year have made remote proofing both affordable and
practical. Ron Ellis explores the two new
products that have matured to the point where remote proofing both on
screen and via printing is now a reality for those who wish to pursue
it.
Preflighting: Not just for printers
anymore
With the advent of CTP printers were more concerned about getting customers
to send jobs digitally than about the file types they received or how
much repair work they’d have to do to them to get them ready to
set plates. But the times have changed. Now, printers want the digital
files they receive to be preflighted before they get submitted. Gretchen
Kirby Peck explains how to help customers take the next step to
preflighting their files before handing them off. |