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Plus more than 100 companies in our Where-to-Buy section (Full List).

COMING IN APRIL

Business profile
Merrill/Daniels, Inc.
Everett, MA


Feature articles
How mental images shape sales

When sales people resist your direction

Deadlines
Ads Close: 3/10
All Editorial: 3/12
Non-Display Ad artwork: 3/12
Display Ad artwork: 3/19
Scheduled mail date: 3/31

 

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GATF Tech Alert 2003: New technologies mature
By C. Clint Bolte
The 10th GATF Tech Alert Conference continued its legacy of offering the only printing forum in the world to present scientific comparison studies of leading technology offerings from competing manufacturers. Following each presentation panels comprised of early practitioners discuss their actual case study experiences. This year’s nearly 200 registrants saw and heard about the latest improvements in and practicalities of stochastic printing, newly formulated metallic and exotic inks, color management softwares, soft proofing, and the latest on digital printing. (Full Story)

It’s a Krispy Kreme world
Stop trying to grab customers; stop thinking about selling something
By John R. Graham
There are still plenty of companies that can’t seem to get the message that customers have changed. They cling to the notion that the goal is to get through someone’s door and come away with an order. (Full Story)

Company Profile: The Randall Press
Anchored in southern New Hampshire’s Seacoast Region

By Colleen Lent
After 120 years in operation, numerous changes in location, and several leaders at the stern, The Randall Press, Inc. of Portsmouth, NH, is sailing smoothly despite turbulent economic times. (Full Story)


Only in printed version:

How to eliminate print competitors without “badmouthing”
Are you one of those people who just can’t resist the temptation to say negative things about your competitors? Perhaps you feel that you are doing the buyer a favor by pointing out your competitor’s weaknesses. Landy Chase returns to provide some valuable advice on how to avoid “badmouthing” your competition and still get the sale.

A new approach to press checks
Has your attitude about a customer coming to approve a job on press kept pace with technology that has transformed previously challenging tasks into routine assignments? If not, Jack Epstein walks you through procedure as well as the added benefits of press checks.

You get out of it what you put into it
In this sea of change we call the graphic arts industry, if there was a way to grow the benefits and value your organization could deliver to your customers and prospective customers would you not leverage that opportunity? Among the plethora of the resources available today are the graphic arts trade associations. Accoring to Rick Lamos one thing is clear: When working with an association, you get out of it what you put into it.

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