The
Harty Press sharpens focus with FSC certification
The Harty Press, Inc. in New Haven, Conn., continues
to demonstrate its commitment to environmentally responsible business
practices by earning a five-year certification agreement from the SmartWood
Program of the Rainforest Alliance and Forest Stewardship Council (FSC.)
Harty’s clients may now choose to use FSC-certified paper and
the FSC logo on their printed product to exercise their choice to use
forest-friendly paper. (more)
Rochester,
N.Y. printer adds new Komori without missing a beat
DPI Commercial Printing’s six-color Lithrone should accelerate
company’s growth
DPI Commercial Printing in Rochester, N.Y., has installed a new six-color
Komori Lithrone S40 (LS640) offset press from with aqueous coater at
DPI’s new 25,000 sq. ft. printing facility. (more)
New
leaders take the reigns of PINE’s Board of Directors
New chairman, vice chair & four new directors in place
for 2008
A slate of executive officers and four industry executives were nominated
and appointed to the Board of Directors at the Printing Industries of
New England’s 2007 annual meeting, the 120th annual meeting in
the history of New England’s largest trade association for printing
and graphic communications companies. (more)
LaVigne
Inc. is now LVI
Worcester, Mass.-based LaVigne Inc. in Worcester has re-branded itself
and is now known as LVI. (more)
The
seven strategies of the highly effective salesperson
By John Graham
Franklin Covey built a whole industry out of The Seven Habits of Highly
Effective People and others have followed in his steps. Of the books
that came along in a steady stream, perhaps Seven Sins for a Life Worth
Living is the most intriguing of them all and one that many may be tempted
to not only buy but actually read. (more)
Helvetica:
The Movie
By Ron Ellis
It’s not often when there are movies about the graphic arts trade.
Helvetica: The Movie, which recently came out, has won scores of awards
from independent film festivals, and has attracted attention, Helvetica
the typeface is now 50 years old, and Helvetica: The Movie examines
the impact that Helvetica has had both on graphic design, as well as
our society. (more)
Company
Profile
Packing parachutes and delivering wedding cakes
High standards and high technology are the formula for success for
Acme Bookbinding
By John Hebert
If points were scored for professional intensity, Paul Parisi would
be in the Business Olympics. Parisi is president of Acme Bookbinding,
a family-owned Charlestown, Massachusetts-based trade shop and industry
icon that specializes in binding any and every kind of book imaginable
— as long as the customer wants a quality product. (more)
Only
in printed version
The
TransPromo revolution ripe with opportunities
Over the past 18 months, a combination of new technologies, postal changes,
and market conditions have created an environment in which transaction
documents such as statements, invoices, and notifications can be used
effectively to generate sales and long-term relationships. Now, companies
are starting to use these communications to create ongoing, sustainable
customer dialogues that promote products and services in addition to
communicating transactional information. This transition is being coined
the transpromotional or “TransPromo revolution,” and it
is resulting in the use of more attractive, easier-to-understand statements
that also encourage buying and other desired behaviors.
Do
Not Mail legislation in New England
Proposals are in play in New Hampshire, Massachusetts, Rhode
Island, Connecticut & Vermont
By John Scibelli
Advertising mail is under threat through a growing movement across the
United States to pass state laws that prohibit or severely restrict
sending direct mail to consumers…Do Not Mail legislation has been
introduced in five New England state legislatures; most recently last
month in New Hampshire.
|
