Arrow
Press adds 4-color Komori
SPICA’s full automation ensures quick turnaround
Arrow Press in Pittsfield, Mass., recently installed
a new four-color 29-inch SPICA convertible perfecting press from Komori.
Arrow Press is a general commercial printer that specializes in quick
turnaround work on jobs that can range from digital copies, to saddle-stitched
booklets, to four-color marketing materials, as well as offering mailing
and fulfillment services. (more)
RPI
gets a “green thumbs up”
RPI has been awarded its chain-of-custody certification with the Forest
Stewardship Council. The certification process was conducted by Scientific
Certification Systems (SCS), an approved affiliate of the Forest Stewardship
Council (FSC). This environmentally friendly move for the Fall River,
Mass. printing company means that they can use and resell FSC-certified
paper to ensure environmental responsibility, social benefits, and economical
management of the world’s forests. (more)
Celebrating
a new beginning for Bradford & Bigelow
John Galligan, owner and president of Bradford & Bigelow,
holds an oversized pair of scissors to cut the ribbon during the company’s
Open House at its new facility in Newburyport, Mass. last month. Joining
Galligan are, from left, Andrew Sidford of Andrew Sidford Architects;
Brett Murphy from Murphy Construction; Newburyport Mayor John Moak;
Heather Richardson, executive vice president at Bradford & Bigelow;
Benny Wong, vice president at the Massachusetts Development Agency;
and Arthur Santos, vice president, DanversBank. Bradford & Bigelow
was in Danvers, Mass. for many years before moving to its new facility
in Newburyport. (click picture for larger image)
Hallmark
Cards executive to keynote PIA/GATF Color Management Conference
PIA/GATF’s 2007 Color Management Conference will feature a keynote
presentation by Todd Storbeck, senior publishing professional and part
of the advancing technologies team at Hallmark Cards, Inc. The presentation
is entitled “Delivering the Vision for Desktop Color Reproduction
at Hallmark Cards.” (more)
A
guide to marketing and sales success in 2008
By John Graham
The sun has been rising on a new day in marketing and sales and that
day is here. The most important issue is to get through our heads, once
and for all, that buyers are in charge. If we make them an offer, it
had better be one they want. It’s their vote that counts. Apple
abruptly changed its iPhone sales strategy two months out because of
consumer demand, by dropping the price on the high-end model and doing
away with a lower-priced one. (more)
Inks
and standards: the practical effects
By Ron Ellis
Ask any printer who has forsaken the route of transforming their company
in an “integrated communications solution provider” and
instead has made the strategic decision to focus squarely on exceptional
high-end color printing, and they’ll tell you color fidelity is
as important as any other aspect of their operation. And despite all
the technological advances over the last 10 to 20 years, inks remain
the lifeblood of the making color stand out paper. (more)
Only
in printed version
Untangling
VDP: When is it right for you?
By Steve Khederian
It is easy to be seduced by the full potential of VDP or intimidated
by what it takes to pursue that pot of gold. Of course, the reality
lies somewhere in between. VDP includes a wide spectrum of execution,
from full variability where all of the copy and image components can
be modified for each individual addressee, to basic versioning by segment
that involves minimal levels of customization.
Before
we can even begin to discuss why VDP may be right for you, we should
look at why VDP is right at all.
The
eight major mistakes employers make when workers’ compensation
rates go down
By Russ Martorana
Throughout much of the country declining Workers’ Compensation
rates are music to employers’ ears. After all, that seems like
long-awaited good news, particularly since Workers’ Compensation
is more often than not viewed as a necessity and a significant cost
of doing business.
Yet, looking
at Workers’ Compensation as a business necessity or a commodity
is a major fallacy. Although most employers fail to recognize it, Workers’
Compensation is a core business practice and a means for improving the
bottom line.
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