PINE
launches print awards competition
Awards of Excellence new offering for members; entry deadline
is Friday, Sept. 28
Printing Industries of New England has launched a print awards competition
for its members. (More)
Winthrop
Graphic Solutions is getting greener; Boston company earns FSC certification
Winthrop Graphic Solutions in Boston has received a chain-of-custody
certificate by SmartWood, a leading accredited certifier for the Forest
Stewardship Council (FSC). (More)
IP
to acquire New Jersey paper distributor Central Lewmar
International Paper has agreed to acquire Central
Lewmar LLC, one of the largest privately held paper and packaging
distributors in the United States, from Philadelphia-based private equity
firm Chrysalis Capital Partners, Inc. for approximately $185 million,
subject to customary closing and post-closing conditions. The acquisition
is expected to be complete by mid-September. (More)
Eco-friendly
printing has Nextgen seeing green
Customer demand and corporate responsibility drives move to environmentally
sound practices
Next Generation Printing, Inc. (“Nextgen”),
a full service printing, marketing and communications company in Canton,
Mass., has implemented several initiatives in order to manufacture in
a more environmentally-conscious and friendly manner. (More)
What
every business manager should know about marketing
Marketing is a universally employed and necessary business
practice. It’s also one of the least understood
By John Hebert
As businesspeople, each of us has a lot riding on the decisions we make
every day. And most of those business decisions back up to marketing
in some manner, shape or form. (More)
Dot
gain: Friend and foe?
By Ron Ellis
Very often when working at a printing plant I witness the following:
A job arrives, accompanied by a printed sample. This sample was printed
by a completely different printing company, and yet the customer expects
this printer to match it. (More)
Company
profile
Integrity Graphics, Inc.: From conventional prepress
firm grows a multi-dimensional communications company
By John Scibelli
In less than 20 years, Integrity Graphics Inc. has grown from a prepress
house that supplied color separations, photography and other image work
to area clients to one of Hartford, Conn.’s most dynamic full-service
commercial printing and marketing communications companies. (More)
Only
in printed version
Are
your customers precious or pernicious?
Identify customer purchasing behavior to optimize resource allocation
By David E. Tashji
In this the third installment of our Building Your Brand Identity series,
we will examine the value of an effective customer experience classification
system and how to identify and capitalize upon customer purchasing patterns
that are impacted by the level of “customer relationship intimacy”
between your organization and its’ customers. By understanding
the subjective experiences that drive your customers’ purchase
and migration patterns, an effective resource allocation plan can be
developed that corresponds with expected future revenues and profits.
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