Veteran
brand manager, designer and strategist opens Graph_Comm 07
Michael McPherson to give keynote presentation during opening
luncheon
Well-known Boston area brand designer and communications strategist
Michael McPherson will be the keynote speaker at the luncheon to open
Graph_Comm 07, Thursday, March 29 in Boston. (More)
PIA/GATF
awards metropolitan New York territory to PIA of NYS
New York City PIA/GATF affiliate, Association of Graphic
Communications, declares bankruptcy
Following the recent announcement by the Association of Graphic Communications
(AGC) that it will enter Chapter 7 Bankruptcy, the Board of Printing
Industries of America/Graphic Arts Technical Foundation (PIA/GATF) has
announced that PIA/GATF members in the metropolitan New York and Northern
New Jersey jurisdiction are now eligible for membership in the Printing
and Imaging Association of New York State (PIA of NYS), which has established
a presence in the region. (More)
Taxation
of postage discussed by National Conference of State Legislatures
National Streamlined Sales Tax Agreement creates confusion
on taxing of postage
The taxation of postage was on the agenda for last month’s meeting
of the Executive Committee Task Force on State and Local Taxation of
Telecommunications and Electronic Commerce in Austin. (More)
Brand
Identity: Build and maintain your company’s most important asset
— your relationship with customers
By David E. Tashji
Today more than ever before, it is essential to establish a powerful
brand to enable a successful and profitable business, and position your
company as a differentiated thought leader. Effective branding creates
committed relationships with your customers, partners and suppliers
by establishing your company’s unique selling proposition. (More)
Put
a premium on recycled papers
By Robert Canzano
These days green seems to be a buzzword almost everywhere, however,
a few common misperceptions and questions about sustainable papers persist
and make it rather difficult for some print shops to decide which ones
to use. This is unfortunate, given that the printing industry is among
the largest consumers of paper. When armed with the right information,
our industry can become a real agent of change. (More)
Company
Profile
Trade printer stays competitive by being lean,
efficient and progressive
By Nancy Hitchcock
At some point along life’s journey, you will probably find yourself
filling out forms that were produced at Diversified Business Systems
(DBS), a trade manufacturing company that prints documents spanning
from birth certificates and newborn baby tests to retirement forms —
and for the wide range of momentous occasions in between. (More)
Only
in printed version
Why
it took Wal-Mart so long to embrace marketing
And why others continue to sit on the sidelines
By John Graham
Many companies ignore marketing or don’t take it seriously —
until something goes wrong. Then, they can’t become true believers
fast enough. A high-profile example is Wal-Mart. For decades the storied
retailer was welcomed with open arms in most communities, with the few
exceptions simply proving the rule.
Then, in the last few years, Wal-Mart was getting beaten up rather badly.
All of a sudden the company that rested on its laurels of low prices
got religion and today is spending tens of millions of dollars on public
relations, advertising and community relations efforts and designing
more attractive stores.
X-Rite
and Gretag merger: What it means for printers
By Ron Ellis
A merger of giants in a small industry segment
Recently, long-time industry rivals X-Rite and Gretagmacbeth merged.
The two companies were fierce competitors for so long that few of us
ever foresaw the merger. An equivalent in the auto industry would be
the merger of Ford and General Motors. Many customers had taken sides,
and had a strong preference for either Gretagmacbeth or X-Rite products.
Many pressrooms and prepress operations filled themselves with products
made exclusively by one of the two manufacturers. Now that they have
merged, the aftermath has left many customers confused about the products
they own, and the future of these products.
|
