Graph_Comm
07 set for March 29 in Boston
Print buyer event has new name and expanded focus
PINE’s successful print buyer event over the past two years has
a new name and an expanded focus for 2007. Graph_Comm 07
replaces Graphic Communications Day — New England, and the event
is being broadened to appeal to media and print specifiers rather than
exclusively “buyers.” (More)
Sherwin
Dodge Printers goes high tech
Littleton, N.H. printer installs CTP system from Punch Graphix
For years the standard expression in business has been “Better.
Faster. Cheaper. Pick Two.” Now, aided by new technology,
Sherwin Dodge Printers in Littleton is proving customers no
longer have to choose. (More)
Integrity
Graphics installs 40-inch Lithrone perfector press
Integrity Graphics, a full-service commercial printer
in Windsor, Conn. that produces marketing collateral materials for a
broad-based clientele, has installed a 40-inch six-color Lithrone S40
perfector (LS640P). (More)
ECRM
expands distribution channels in China
Massachusetts technology company adds two additional distributors
in fast growing market
In 2005, China imported more than four times as much printing and publishing
equipment as it exported (1.65 billion to 381million, NPES). In keeping
with this trend, ECRM today took a major step in expanding their distribution
reach in the fast-growing Chinese market by announcing agreements with
two of the more influential resellers in the marketplace. (More)
Getting
your arms around marketing
If you think it’s easy, think again
By John Graham
Marketers have long believed that they could influence the buying habits
of consumers. In fact, as the definers of both desire and taste, they
took pride in creating demand. As Ford has discovered to its dismay,
even what would normally be known as effective marketing can’t
persuade consumers to buy a very good product such as the Ford 500 sedan.
Ford is far from alone. (More)
Company
Profile
Lebon Press: Leap to color is critical to third generation
family-owned company’s success
By George Linkletter
Each year roughly half of all new businesses in the U.S. fail, according
to statistics compiled by the Small Business Administration. So a company
like Lebon Press, founded in Hartford, Conn. in 1925 and still operating
more than 80 years later, deserves accolades, if only for its remarkable
longevity. (More)
Only
in printed version
Grants,
rebates can help fuel energy-efficiency improvements
By Steven Heins
Fluorescent lighting may not be very sexy, but when you realize it can
improve your lighting and cut lighting costs in half at the same time,
it becomes a lot less boring. It gets even more interesting when you
realize you can actually get paid to put it in. Something Ripon Printers,
of Ripon Wis., a print provider for a range of small to mid-sized catalog
marketers and publishers, recently discovered. They received help for
its recent lighting retrofit via a rural development grant from the
US Department of Agriculture and also from a grant from Wisconsin Focus
on Energy. The grants provided 25 percent of the project cost —
$18,026 of its $72,105 total.
xpedx
grows presence and service to help New England printers
xpedx expands footprint with just-opened Connecticut distribution
center
By Lisa Jonas
xpedx has expanded its physical presence across New England, added new
staff and broadened services to help the region’s printers and
publishers grow profitably, enter new markets and make their operations
more efficient.
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