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March
22 is Graphic Communications Day — New England
President of Boston Globe Media is keynote speaker; Seminars
nearly set, exhibitors taking spaces
The president of Boston Globe Media will deliver the keynote address
at Graphic Communications Day – New England,
the one-day educational event aimed to help buyers make informed decisions
when procuring printing and print-related services. (More)
Capital
City Press to close in March; 150 jobs to be lost
45 jobs to shift to Dartmouth Journal Services; move afoot
to explore employee-ownership plan
Capital City Press will discontinue operations in March and consolidate
the printing of scientific, technical, and medical journals and books
at other locations within The Sheridan Group, owner of the Berlin, Vt.
printing company. (More)
Minuteman
Press of North Conway, N.H. acquires neighboring Express Graphics
Minuteman Press of North Conway, N.H. acquired Express
Graphics, also of North Conway last month. With completion
of the purchase, Minuteman Press becomes the only printer in the Mount
Washington Valley area. (More)
Artcraft
buys Vose Swain from Bowne of Boston
To be integrated during year at Artcraft’s Attleboro,
Mass., plant
The Artcraft Company has acquired The Vose
Swain Engraving Company from Bowne of Boston making the Attleboro,
Mass., specialty finisher the single largest engraving company in the
Northeast. (More)
How
to profit from customer buying-cycle basics
By John Graham
Any discussion of customer buying-cycles is an unpopular topic with
management, sales managers and salespeople. (More)
How
to market and sell when everything keeps changing
By John Graham
There seems to be something of a revolution taking place. The mobs aren’t
hitting the streets; they’re taking to their computers. Rather
than flogging their opponents, it’s now “death by blogging.”
According to some reports, 80,000 new blogs appear every day. No matter
how accurate or inaccurate the message, every voice is heard. (More)
Company
Profile
Hitchcock Press: A printer returns to his artistic
roots
By John Scibelli
Technological innovations continue to transform all facets of print
manufacturing, but at Hitchcock Press, a small shop in the western Massachusetts
city of Holyoke, craftsmanship will always have its rightful place.
(More)
Only
in printed version
Customer
surveys: Four-lane highways that can deliver additional revenues
By Sid Chadwick
Customer surveys, designed, administered, and reported by experienced
professionals, can produce a “four-lane highway of information”
for improving company market direction and the day-to-day operational
issues needing to improve. A properly administered survey should provide
you with feedback from your primary customer base. From detailed feedback,
you should expect to receive not only immediate additional business
opportunities, but also “common themes” regarding your organization’s
performance, performance improvement opportunities, and market position
relative to competitors — and customers’ performance expectations.
Why
plastic cards are replacing e-mail for direct response
By Eric Blank
Direct response is making a comeback thanks to the overuse of e-mail-based
programs. Consumers today are so inundated with e-mail and other electronic
marketing offers that they are turning a blind eye to well-crafted e-mails
and newsletters. The old adage that “an offer isn’t an offer
until there’s something in hand,” carries more validity
in direct response today than ever. To differentiate itself, a company
needs to put something tangible in the consumer’s hand —
a plastic card.
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