UniGraphic expands service offering with KPG DirectPress 5034 DI system
Short run color printing now in the offering for Woburn, Mass. company
UniGraphic, a Woburn, Mass., trade shop, recently installed the Kodak Polychrome Graphics (KPG) DirectPress 5034 DI System to offer the flexibility of short run color printing to its customers. (More)

Winthrop Printing adds Heidelberg postpress equipment
Winthrop Printing, in Boston, Mass., reports a 25 percent increase in production with the recent installation of a jogger, a transomat and a cutter from Heidelberg. (More)

Longtime Spencer Press CFO Eugene Sullivan retires
Served as secretary/treasurer on PINE Board of Directors
Eugene R. Sullivan, who has served for 17 years as executive vice president of finance and chief financial officer for Spencer Press, has retired. (More)

Michael Monaco joins Communication Graf/x
Takes role of new business development manager
Michael Monaco has recently joined the Communication Graf/x Inc., South Boston, as new business development manager. (More)

The value of loyalty
By Pamela Sullivan
It’s the best-known non-statistic in the marketing world: it costs five to seven times more to acquire a new customer or client than it costs to retain an existing one. (More)

What’s new with Acrobat 7
By Ron Ellis
When I heard that Acrobat 7 was due out for release my first thought was, “Already?” Though it seemed like Acrobat 6 had just come out, Adobe has a new upgrade for Acrobat. It is a quick cycle for an upgrade — less than a year. Upon hearing news of the impending upgrade many of my customers stated that they hadn’t even upgraded to Acrobat 6 yet. What follows is a list of some of the more important changes and additions to Acrobat 7. Customers have been asking me what is new in Acrobat 7. What follows are some of the more interesting features — and the implications they bring with them (More)

Company Profile
Granite Press: Proof positive that this is a land of opportunity

By John Scibelli
Granite Press in Westborough, Mass., looks like just another small printing company, one stitch in the nation’s economic fabric of millions of small businesses, but this growing multi-color sheetfed printing company represents much more. (More)


Only in printed version

Every little bit counts: Planning for profit before production
By Kenneth F. King and Craig Press
Over the years, printers have used interesting methods for measuring profitability. Some companies gauge profitability by the amount of money left in the bank after paying the bills. Others measure profitability using their monthly financial statements. Both of these methods may give you an idea of your profitability, but they are reactive rather than proactive and don’t give you any lead time to prevent undesirable results. Measuring profitability daily — or from job to job — enables a company to take proactive action rather toward preventing losses or achieving larger profits.

How improved organizational communication can drive the ability and capacity of a company
By Sid Chadwick

In most organizations that have invited Sid to visit because they have a desire to improve their performance, there is a broad-based lack of understanding regarding where the organization is going (or wanting to go) and what they are trying to achieve. This conduct, or cultural value system — while on the surface innocent — unintentionally creates repeated drags on organization performance through missed opportunities that can ultimately derail potential for building perceived customer value, and improved company performance. To correct these organizational misunderstandings, the company president or chief executive officer is urged to write either a weekly or biweekly (preferable one page) letter to all employees.

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Graphics of the Americas
RIS the paper house
Concord Litho Group
HK Graphics
Graphic Communications Day
Heidelberg

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Company Profile:
Sheppard Envelope
Auburn, MA

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Scheduled mail date: 12/31

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