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Classic Copy
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Cambridge, MA
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Close: 2/9
All Editorial: 2/11
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Display Ad artwork: 2/18
Scheduled mail date: 2/27
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Reservoir
Printing earns national certification
The Women’s Business Enterprise National
Council (WBENC) has certified Reservoir Printing in Marlborough, Mass.,
as a 100 percent woman-owned business. (More)
CGX acquires Champagne/Lafayette
Merges print manufacturing into Pride Printers
Consolidated
Graphics Inc. of Houston has purchased the assets
of Champagne/Lafayette Communications, Inc. of Natick, Mass., and merged
its print manufacturing operations into Pride Printers, a separate commercial
printing firm in Woburn, Mass., that Consolidated acquired several years
ago. (More)
Is it surprising that so many marketing and sales
initiatives fail?
By John R. Graham
The company president refused to approve
funds for publishing a much-needed marketing newsletter for customers
and prospects. Initially, he had been enthusiastic and supportive to the
point that the first edition was written, designed and approved. But when
it came to publishing and mailing the newsletter, he wouldn’t approve
the expenditure. Yet, four months later, he wanted to get it published
and mailed as soon as possible. Why the change of heart? (More)
Drupa 2004:
From manual to automated print finishing
By Gareth Ward
Meeting the demand for faster turnarounds
and shorter print runs goes beyond making the printing press easier to
set up and change. There is little point in producing plates and then
sheets from a press if the postpress area does not change to keep abreast
of developments in prepress and the print room. (More)
Company Profile
A solid management team and timely equipment investments
gives The Journeyman Press a bright future
By Pamela Mieth
The economic downturn of the past few years has been a financial tornado,
whirling through the commercial printing landscape, taking with it many
smaller, and some larger, firms and forcing the consolidation of many
others. (More)
Only in print version
Envelopes and luck: A story of persistence and
not letting your customers down
By E. Brooks Warner II
What do you do when your back is absolutely up
against the wall? This is a story about when a routine order goes awry
and about a choice to either do the right thing, or slink off under a
rock and hide.
Are paper marketing efforts missing the mark?
By Jack J. Epstein
We all see promotions offered by the now muli-cultural
paper mills, but are they even coming close to accomplishing their intended
results? “If you want different results, you have to do different
things.” Epstein details a few programs paper mills could offer
that could prove interesting.
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